Chris Boardman Music Blog: Vital Collaborations Pt. 4 Create value

Monday, August 11, 2014

Vital Collaborations Pt. 4 Create value

(This is an excerpt from a speech I gave at the VizualNow Event July 27th).

Create Value
Great artists spend their lives developing their craft. It is a personal, internal intrinsic pursuit of expertise and competency. 

But what if your expertise is not the real value you bring to a collaborative environment?

Preparing for this talk I did an informal poll of music supervisors and filmmakers. 

To a one they said: Productive working relationships are of equal if not greater value to them than talent or expertise. ... of equal if not greater value than talent or expertise.

At a certain point....expertise is a commodity. There may be tens, hundreds if not thousands of people vying for the same opportunity...with similar expertise. What will make you stand out?

Perhaps... the greatest value you can offer in a collaboration is your ability to work well with others and enhance the performance of those around you?

Making media is a team sport can’t do it alone. 
The great ones are happy to be team player - if the team wins ....they win. 
They leave their ego at the door, roll up their sleeves and just get on with it.


Am I saying that successful collaborations always run smoothly, without problems? Of course not. Strong willed people have strong opinions. There will be disagreements. It’s to be expected....especially in stressful situations.

Am I saying that to be an effective collaborator you should sublimate your opinion, tiptoe through the politics and speak when spoken to? Not at all. You are there because you will add value...because you DO have expertise that is needed.

What I am saying is this:

Those who realize that their self-worth is not dependent upon the words of others...

recognize the value of positive working relationships,  how they enhance the quality of communication...

and vigilantly strive to add value, not only for yourself, but for everyone involved ...

three things will happen:

1- Most likely you will have a positive collaborative experience which will enhance your reputation.

2- You will differentiate yourself from your competition- there is only one of you. 

And finally-

3- you will create a pathway and process that will lead you to a successful, sustainable career.

Thank you.

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