Webster defines “business” as a purposeful activity. If we are purposefully in the act of creating art, we are by definition in the business of making art. Where so many of us struggle is imagining ourselves as more than artists. We are, in fact, businesspeople but either we have been conditioned to believe it is somehow beneath the artist or, it is so far out of our comfort zone that is impossible to conceive that we could be more than the act that fuels our creativity.
Business can seem like a foreign language. But it doesn’t have to be that way.
It is only a mystery of we prefer to isolate ourselves in our ignorance.
Moving beyond being an amateur is to accept that business (which includes branding and marketing) is an integral part of our existence as a freelance or independent artist.
Becoming a professional artist requires making a commitment to being accountability for ALL aspects of our lives and our careers.
It requires making the active choice to understand the how’s, the why’s the where’s of making your product exceptional as well as the sales and marketing of our product.
It’s our responsibility.
If we delegate this responsibility, then we are at the mercy of others. And as we move towards a society run by robots and artificial intelligence being a spoke in someone else’s wheel is becoming less and less of a viable option.
Is it easy? No. Is it hard? Yes. The choice is yours.
Read "What's Your Story" to begin your branding process.
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